Late last week, the Avenue in Peachtree City announced their latest tenant.

On the cusp of the latest news that Sephora plans to grow its footprint across the U.S in 2019 with 35 new locations, the newest and ninth brick and mortar Georgia location has finally been announced to open in 2020 at The Avenue Peachtree City.

“Known for its high end retail, The Avenue Peachtree City is excited to welcome this specialty beauty retailer to their outdoor lifestyle center and feels Sephora is the perfect addition for their already diverse tenant mix including Williams Sonoma, Victoria’s Secret, and Ted’s Montana Grill,” the release said.

This will be the first Sephora south of Atlanta located outside of a JCPenney. Set to occupy Suite 640 at 226 City Circle, this location boast over 4,500 square feet and will offer product lines including Fenty Beauty by Rihanna, Drunk Elephant, and Sephora Collection, just to name a few. 

Poag Shopping Centers’ Property Manager, Andrew Moth, added, “It is great to partner with a brand that has the same vision as us and offers their guests the same unique experience. We feel it will be a perfect fit for both companies and add value for the entire community of Peachtree City.”

Since its debut in North America 20 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness, while creating the world’s most loved beauty community. With an unbiased approach to experiential retail through its expertise, innovation and entrepreneurial spirit, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy personalized services at the Beauty Studio aided by digital innovations, and engage with expertly trained beauty advisors in more than 460 stores across the Americas, as well as 660 locations inside JCPenney.