Rinnai America Corporation Chief Operating Officer Frank Windsor (left) and Atlanta Motor Speedway President Ed Clark on Tuesday announced Rinnai’s new sponsorship deal with the track and one of the NASCAR races it hosts. (Staff Photos by Danny Harrison)

rinnai-sponsorship-carPeachtree City-based Rinnai America Corporation, which is perhaps most famous for its industry-leading tankless water heating systems, may soon become even more famous for being the title sponsor of the annual NASCAR XFINITY Series race at Atlanta Motor Speedway in nearby Hampton beginning March 4.
Rinnai and speedway officials on Tuesday announced a multi-year sponsorship deal that includes having that race named the Rinnai 250, as well as several other collaborations at Atlanta Motor Speedway throughout the 2017 calendar and beyond.
According to Rinnai America Corporation Chief Operating Officer Frank Windsor, more than 200 employees are based at their Peachtree City headquarters, where he says their motto is “Friends don’t let friends use tanks.”
Windsor said guests at Atlanta Motor Speedway during the upcoming NASCAR weekend will hear a lot of that phrase as they promote their tankless water heaters all around the venue.
Long-term, Windsor said his company will continue to use the speedway throughout the year to not only promote their products, but also to incentivise employees and build stronger relationships with customers. In particular, he said Rinnai plans to host events for contractors in which they will meet at the speedway to not only learn more about Rinnai products but also to enjoy on-track experiences.
“It’s truly a year-round, multi-faceted partnership that we’re really excited about,” said Atlanta Motor Speedway President Ed Clark, who happens to also reside in Peachtree City.
Clark noted that the partnership with his track is also extended to the other seven tracks also owned by Speedway Motorsports, which include the NASCAR-hosting venues located in Charlotte, Las Vegas, Bristol, Sonoma, and others.
Windsor noted that his company, which is based in Nagoya, Japan, sees North America as a key “growth vehicle” for expansion.
“We’re a Japanese company with a little Southern hospitality,” Windsor said. “And if you’re going to have Southern hospitality, there’s no better way to do it than here at AMS and bringing our customers and associates to attend the Rinnai 250.
“We appreciate you and your team, and we look forward to a great sponsorship over the coming years,” he told Atlanta Motor Speedway staff.