If the forces behind Pinewood Studios and Pinewood Forest get their way, their burgeoning community could soon have its own unique address. At Thursday night’s work session, Rob Parker, President of Pinewood Forest, asked the City Council of Fayetteville to consider supporting a request to the United States Postal Service to change the mailing address for the studios and mixed-use development from Fayetteville to Pinewood.
If the USPS approves the request, the address would only apply to properties owned specifically by Pinewood, and anything addressed to them in “Fayetteville, GA” would still reach them. The move was likened to Serenbe, the nearby community that is still considered part of Palmetto. Mail addressed to Palmetto, Chattahoochee Hills, or Serenbe reaches the residents.
According to Parker, the address change would be an effort to strengthen the branding of Pinewood as its own unique community. In preparing their marketing, Pinewood has met with focus groups of their target demographics to gauge their interest, and they’ve found a resistance to move to Fayetteville.
“We’ve been talking about this idea that we’re cooler than we think, but what we’ve found is we’re not very cool at all, and we’re having a hard time drawing their interest,” Parker said. “We think it would be a positive for trying to attract younger workers, artists, and creatives that are not naturally drawn here.”
Mayor Ed Johnson expressed concern that supporting the address change could lead to Pinewood eventually de-annexing itself from the City of Fayetteville.
“I would ask that if you want our support with a letter that we get some reasonable assurance that within the next 10 years that you will not put forth a proposal to de-annex from the City of Fayetteville,” Johnson said.
Parker emphatically denied that it was part of their plans.
“I will put it right on the record that there has been no conversation at any meeting I’ve ever been a part of that suggested Pinewood would want to be its own city,” he said. “We’re very much proud to be a part of the City of Fayetteville.”
City Manager Ray Gibson did caution that any such de-annexation plan might not even be up to the Pinewood powers. Residents could organize their own push for separation, with or without the support of the developers.