Pinewood Forrest breaks ground on boutique hotel, makes project announcements
Pinewood Forrest developers and a large crowd of onlookers enjoyed fine weather and confetti as ground was broken Friday morning on the community's first upscale hotel. (Staff photo by Danny Harrison)

Pinewood Forrest breaks ground on boutique hotel, makes project announcements

Pinewood Forrest developers and a large crowd of onlookers enjoyed fine weather and confetti as ground was broken Friday morning on the community's first upscale hotel. (Staff photo by Danny Harrison)
Pinewood Forrest developers and a large crowd of onlookers enjoyed fine weather and confetti as ground was broken Friday morning on the community’s first upscale hotel. (Staff photo by Danny Harrison)

Pinewood Forrest developers held another press conference-styled event Friday morning on the construction site in Fayetteville to make several project announcements, not least that Hay Creek Hotels has been picked to run their first hotel, which is set to open in 2018.

Standing on land that in months to come will be the front yard of the hotel, Pinewood Forrest Project Director Bill Lynch also said John Crow and Crow Hospitality Investment Group will build that hotel, which will back up to the lake that already exists on the property directly across Veterans Parkway from the Pinewood Atlanta Studios campus. He said the upscale facility will be the anchor of what is to become Pinewood Forrest’s Village Square.

Other announcements included the formation of Pinewood Forrest Real Estate, which will market and sell homes within Pinewood Forrest, said to start around $200,000 and rise to over $1 million. Real estate firm Ansley Atlanta was announced as a key partner for this effort.

See Saturday’s print editions of Fayette County News and Today in Peachtree City on Saturday and Wednesday for full coverage of Friday morning’s Pinewood Forrest announcements. Also, visit www.Fayette-News.com and our FayCoNews page on Facebook for updates.

Following is the official Pinewood Forrest press release given to media prior to Friday morning’s event.

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This is a conceptual rendering of Pinewood Forrest's first hotel. (Image courtesy of Pinewood Forrest)
This is a conceptual rendering of Pinewood Forrest’s first hotel. (Image courtesy of Pinewood Forrest)

PRESS RELEASE

October 14, 2016

Pinewood Forrest, an innovative mixed-use community located in Fayetteville, Georgia, today announced several milestones as part of its newly established Pinewood Progress update series. One highlight centers on Hay Creek Hotel’s decision to open its first metro Atlanta boutique hotel at the development.

Other highlights in the Pinewood Progress report include:

• Unveiling of Phase 1A residential homesites
• Launching Pinewood Forrest Real Estate team
• Announcing the development of a Pinewood Forrest green building certification program and formation of the Pinewood Forrest Builders Guild

“Each of these partnerships contributes greatly to the progress we’re making at Pinewood Forrest, which will be the most innovative mixed-use development in the Southeast,” said Rob Parker, who earlier this week was announced as president of Pinewood Forrest. “We’re proud to add such a prestigious hotelier, Builders Guild and residential brokerage to the Pinewood Forrest team.”

The boutique hotel will be developed by HCH Pinewood Forrest, LLC and operated by Hay Creek Hotels, a leader in upscale independent hospitality. The hotel, scheduled to open in 2018, will have 95 high-end rooms, including special suites for celebrity guests of Pinewood Atlanta Studios. The hotel will have a design that meshes well with other uses at Pinewood Forrest in Village Square and will include meeting and function space as well as a high-quality restaurant, bar, spa and pool.

“We’re honored to join the Pinewood Forrest community and development team to create the property that will help anchor Village Square,” said John Crow, president of Crow Hospitality Investment Group. “We expect very high demand for this unique boutique hotel that will offer amazing experiences.”

On the residential front, the first phase of homesites will activate the beginnings of the Garden and Culinary districts. The first homesites will be available for reservation in the coming months.

“We expect the initial group of homesites to sell quickly based on interest we’ve already seen and the excitement already created at Pinewood Forrest,” said Bill Lynch, project director at Pinewood Forrest.

Pinewood Forrest Real Estate also announced today it has added Ansley Atlanta as its partner in its residential services team. Ansley Atlanta, a leading boutique luxury real estate brokerage firm in metro Atlanta, will provide residential sales and marketing for the Pinewood Forrest development under the name of Pinewood Forrest Real Estate.

In another milestone, Pinewood Forrest also announced the Pinewood Forrest green building certification program and formation of the Pinewood Forrest Builders Guild. The green building certification program will ensure Pinewood Forrest builders meet a high standard for sustainable building practices. The Builders Guild will be a collection of 8-10 reputable builders in the metro Atlanta area.

“The talented, carefully selected team of homebuilders we’re assembling furthers our belief that Pinewood Forrest will set a new bar for residential developments in mixed-use projects,” said Lynch. “We are confident this group will deliver quality residences that follow the architectural standards set for Pinewood Forrest, including a green building certification program that will exceed typical certification program requirements by approximately 50 percent.”

Stay tuned for regularly scheduled Pinewood Progress updates in the coming months.

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The most updated Pinewood Forrest site plan, which was released Friday morning. (Image courtesy of Pinewood Forrest)
The most updated Pinewood Forrest site plan, which was released Friday morning. (Image courtesy of Pinewood Forrest)

Danny Harrison

Danny Harrison, a 1992 Fayette High School graduate, began his journalism career with Fayette County News in 1995. After taking several leaves of absence to pursue journalism and Christian ministry opportunities, including a few out of state and overseas, he returned full-time to Fayette County News in August 2014. Harrison earned a bachelor's degree in pastoral ministry in 2009 while serving as a missionary journalist in England and Western Europe.