The Disney’s Double Standard: Roseanne Barr, Lexus, and Toyota

Sherri Jefferson is an advocate, author, and an attorney. Transforming the lives of children is her passion. Transferring knowledge is her profession.

The headlines read “Disney CEO: Canceling ‘Roseanne’ the ‘Right Thing to Do.’
Comedian Roseanne Barr has a history of being edgy. Barr, who is Jewish, has used comedy as a platform to create dialogue regarding issues of politics, social justice, economics, and religion.
Whether protesting the national anthem at a baseball game or using social, digital, or traditional media to advance her commentary, Barr pushes the envelope.
The acts or statements of the “Middle America” comedian are offensive to some, but she sparks dialogue.
Recently, Barr wrote a tweet about Valerie Jarrett, a former White House aide under President Obama. She tweeted, “[M]uslim brotherhood & planet of the apes had a baby.”
Through any lens, referencing a “black woman” as an ape is offensive. In fact, Disney executives said “Roseanne’s Twitter statement is abhorrent, repugnant and inconsistent with our values, and we have decided to cancel her show.”
What exactly are Disney’s values? Does Disney have a double standard? Is Disney discriminating against women or Jews based upon their political or social consciousness or lack thereof? Did Disney purposefully make an example out of Barr because she is Jewish?
Even Barr questioned the real reasons behind the cancellation of her show. She tweeted, “I think I spent the last 24 hours watching the party of inclusion, diversity, understanding, and acceptance, lynch a Jew.”
Although Disney claims that they have standards regarding racial intolerance and sensitivity, Disney entered into a relationship with Toyota Motor Corporation [Lexus] for the blockbuster movie “Black Panther.”
Toyota Motor Corporation is an international automotive company doing business in America. Blacks represent less than one percent (1 percent) of their corporate structure (board, advisory, and management). Moreover, Toyota Motor Corporation is racist and they intentionally, purposefully, maliciously, wantonly, and willingly discriminate against African American borrowers.
In a lawsuit filed against Toyota by the United States Department of Justice, the lawsuit alleged that Toyota Motor Corporation (Toyota) engaged in a pattern or practice of discrimination against African-American borrowers in auto lending.
Toyota Motor Corporation knowingly overcharged black consumers on the price of vehicles, assessed higher interest rates to black consumers, the company denied qualified black consumers auto financing and their dealerships referred them to subprime lenders. Conversely, Toyota knowingly defrauded black consumers with terms and conditions of auto loans.
Nevertheless, Disney knowingly entered into a business relationship with Toyota and marketed their Lexus brand in the movie “Black Panther.” This decision does not advance racial harmony. Rather, it awards a company with a history of discriminatory practices.
Furthermore, Disney’s relationship with Toyota has generated revenue for the automotive company.
Ironic, Roseanne Barr’s tweet targeted a former White House aide who served in the Obama Administration, but his Department of Justice sued Toyota for race discrimination.
To be clear, Toyota’s role in Black Panther does not advance racial harmony, it did not promote understanding of their abusive practices toward blacks and moreover, and it did not resolve their discriminatory practices. In fact, their role in the movie “Black Panther” continued to exploit black consumers.
In fact, Lexus and Toyota are still engaged in a pattern and practice of discriminatory practices toward black consumers.
By partnering with Toyota, Disney has literally cosigned Toyota’s racist practices. Therefore, Toyota’s discriminatory acts are ‘consistent with Disney’s values.’ Alternatively, Disney is clearly demonstrating a “double standard.”

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