School system rethinks logo

The proposed new logo for the school system.

The school system could soon boast of some new imagery. At Monday’s work session, Melinda Berry-Dreisbach, Public Relations Specialist for the school system, presented a potential new logo for Fayette County Public Schools.

While the logo would be new, some elements will be familiar. There will be a continued emphasis on a diamond, which Berry-Dreisbach said was the most recognizable element among student feedback. Blue has been the main color for the school system dating back to at least the early 1980s.

“I was surprised how many students knew the blue diamond,” she said. “We tried designs without the diamond, and none resonated.”

The updated logo is a diamond split in the half, with the left side light blue and the right side green. In the middle will be a stylized rising flame.

Berry-Dreisbach recounted a conversation with a member of the logo committee about its meaning.

“He got that the diamond means quality and the flames means knowledge,” she said. “I hadn’t even told him.”

It would also come with a new tagline of “Where Excellence and Creativity Merge,” replacing the current “Where Excellence Counts.”

While the logo may change, the system feels no need to change their brand, which is more about the overall image it projects, including impressions outsiders have of them.

“We are not rebranding ourselves. We don’t want to,” she said. “We have a great brand, however, we have enhanced the brand. We have added creativity into the way we deliver education.”

The logo was met with mixed reviews by the board. Scott Hollowell called it “way improved” and clean, simple, and not cluttered, while Dr. Barry Marchman said, “I’m not sure if we’re there yet.”

Berry-Dreisbach stood behind the logo.

“I think this has living power. I think this has the power to live as long as the current logo,” she said. “This really does set Fayette County apart from the rest.”

The logo will be up for a vote at the next meeting.

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Christopher Dunn has been the sports editor for Fayette Newspapers since 2011, in addition to running Fayette Game Day magazine. He is a graduate of Fayette County schools, as well as a graduate of Georgia State University with a degree in journalism. Follow him on twitter @fayettesports.


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