Main Street Fayetteville’s primary goal is the revitalization of historic downtown Fayetteville, and they think a refreshed image will help their endeavors.
“We’ve gotten a lot of mileage out of it,” said Downtown Development Director Brian Wismer of the outgoing logo that had been its symbol since the group’s inception. “After 20 years-plus, there was a desire to update it.
Malt Maker Media created the new logo based off a concept and sketches by Patsy Gullett, with input from a review committee.
The logo is a stylized version of the weather vane atop the old courthouse, but it holds deeper meaning for Main Street Fayetteville as it relates to the National Main Street program.
According to the official Brand Book, each piece of the logo symbolizes something in particular.
The four points of the weather vane symbolize the four points of the Main Street Approach: Economic vitality, design, promotion, and organization.
The circle is the holistic approach of improving communities for all.
The curved base is the historical grounding, open ended at the bottom to represent the wealth of culture that Main Street Fayetteville is built on. The swoosh symbolizes history yet to be written.
The upward arrow at the top is the concept of transformation strategies, the key goal of the Main Street Approach.