Country music radio station 92.5 “The Bear” FM is cooking up plans to become the new kid on Fayetteville’s Old Courthouse Square, and the city just sweetened the pot by promising to spend $40,000 on advertising and promotions with the station over four years if it moves from Senoia to Fayetteville.
According to the agreement, The Bear, owned by Legacy Media, LLC, will rent the building at 105A Stonewall Avenue next to Town Square Jewelers. Station representatives say their on-air talent will operate from 6 a.m. to 10 p.m. in a studio that will be visible from the sidewalk window.
Economic Development Director Brian Wismer said the arrangement will be a good deal for Fayetteville, not only because the station is promising much more than $40,000 worth of on-air advertising and promotion, but also because its location on the Square becomes another downtown attraction.
“The relocation of their broadcast studio to Downtown Fayetteville will create a new point of interest on the Square,” Wismer said. “The DJs will be visible through the large windows of that commercial space during their live broadcasts.”
The agreement will see the city paying $10,000 each September to the station through 2019. In return, the station will annually give the city more than $20,000 worth of commercials plus top-of-the-hour IDs, studio IDs, and regular on-air interviews that are said to add up to a value of more than $200,000 a year.
City council members voted unanimously to approve the agreement, which will automatically renew each of the three subsequent years.